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Blog Post #1

Google Local Inventory Ads

  • The hardest part of selling our product through retail is making people aware that it’s available on retail shelves and which retailer they can find our product.
 
  • We don’t need to spend an abundance of money on marketing  to get people to purchase our retail product off of retail shelves.
 
  • If you have a physical product that has to be sold in retail you can drive sales revenue, awareness, and foot traffic to it via Google local inventory ads.
 
  • It is a form of Google Shopping ads and you get to advertise your specific product that you offer in retail to customers on Google searching for your product.
 
  • The ad shows the stores in the customer’s zip code where they can either go and pick up the product or the store’s hours of operation.
 
  • This tool is specifically designed for products that must be sold through retail.
 
  • *You must have a Google Merchant Center Account in order to use this Marketing tool.
 
 

Blog Post #2

Google Search Ads

  • You can connect with your customers on Google that are actively searching for your products and services via the Google Search Ads Campaign. 
  • This process is done through the Google Search Network.
  • The more specific you are in targeting your audience the higher the sales revenue will be for your marketing efforts because intentional people generally make more specific search queries. 
  • It is generally best to focus on long-tail searches rather than short-tail searches. 
  • An example of a long tail search would be “Red GMC Sierra Denali 2023” versus a short tail search of a “red pickup truck”.
  • You can reach a broader audience by using a broad match instead of an exact match. This is because generally, your customers won’t type in your product/service the exact way that you intended them to. 
  • This causes extreme losses of revenue because your business will not pop up in the search if the customer misspells any letter in the search query on Google. 
  • Let us show you how to make this tool cohesive in your online business through the Partner With Anthony Program.
  • Please click here.
 

Blog Post #3

SMS Marketing

 
  • SMS stands for “Short Message Service”.
 
  • Typically businesses in online marketing use email to communicate with their audience and customers after they have either opted in or made a purchase from their business to receive messages and promotions.
 
  • Email marketing is an excellent tool to use in Internet Marketing. However, most people very seldom open their emails and this causes low CTOR rates. 
 
  • CTOR rates are “Click to Open Rates” This means that after your business has sent an email to the prospect/customer how many of those emails will be opened? Very seldom it is over 20% in most cases. 
 
  • However, people are more likely to view and open text messages than they are emails.
 
  • Businesses that use SMS marketing in conjunction with email marketing see much higher returns on investments made in marketing efforts. 
 
  • Any emails that your business sends out to customers you must pay for. Why not get the biggest bang for your marketing buck?
 
 
 

Blog Post #4

2nd Money

  • “2nd money” refers to sales that are made the second time a person has made a purchase from your company/business.
  • This is where many businesses lack in their marketing efforts because there is no post-sales process.
  • After a customer has purchased a product/service from your business you must continue to nurture the relationship so that they will purchase again, give you referrals to their friends, relatives, co-workers and their relationship does not end after the first purchase.
  • 2nd money is always easier than first money because people already established trust in your business from the first purchase. 
  • It is always best to provide a customer with a list of 5-10 extra benefits that they can get from the product/service that they bought from your business because this adds value to the product/service in their mind from the first time they purchased from you and this increases brand loyalty.
  • Your brand creates loyalty with customers because you provide them with extra value and insight that they were not made aware of for their products/services purchased from you. *Not all customers think about your products/services in the same way that you do.
  • More than likely your competition just sells a product/service and then moves on to the next customer or just asks for referrals without providing any additional value to the customer.
  • In addition, ask the customer to provide a video testimonial for the product they purchased because this is social proof that strongly differentiates your company from your competitors because your competitors cannot meet your customer’s needs the exact same way that you can.
  • Once you receive the video testimonial post it to your business website, and social media and include it in any of your promotional text messages or email campaigns because this will boost the likelihood of people purchasing your product/service from you in the future instead of your competitors. 
  • Feel free to briefly explain the customer’s problem they had before they encountered your business/service and briefly explain how your business/service met and exceeded the need differently than your competition. 
  • Also, this makes customers brag and rave to their friends, family, and co-workers about your business/services because you make them feel like they matter and their opinion counts which leads to more sales without your business incurring the cost of having to acquire more sales. 
  • Allow us to integrate this method into your marketing campaign through the Partner With Anthony Program.
  • Please click here.
 

Blog Post #5

Analytics

  • Analytics is information collected about the behavior of our customers/prospects for our business on our website and Internet Marketing Efforts.
  • In online marketing you are able to measure where traffic comes from, the behavior that leads to purchase, and make informed decisions about how to reach new and existing customers.
  • You can also use analytics to understand how prospects/customers progress through their online shopping cart for your website.
  • If you notice online users have trouble with a particular step on your website you can make changes to the site to resolve the problem without a severe loss in sales revenue. 
  • Typically the way you can collect analytics on your customers is through the use of a tag or a pixel. 
  • Many different marketing platforms use many different terms for the same thing. 
  • For example: Facebook and Instagram use a pixel, while Google and Google Analytics use a tag.
  • In simple terms, the tag and pixel are pieces of code that you use on your website to collect analytics on your customers/prospects/site visitors to make more informed decisions faster, make updates, and better understand what actions actually happen on your website versus what you intend to happen on your website.
  • We explain and show you how all of this comes together to create your sales revenue in the Partner With Anthony Program.
  • Please click here.